8 Ways They’ll Find Your Business Online: Digital Marketing Basics (Part 1)

Digital marketing is constantly evolving and growing.

I see a lot of new companies jump on the new shiny trend on the social media bandwagon and forget about the basics – like setting up a user experience that actually converts. Or getting onto google maps so that people can find you!

When I assess a business’s online presence, I check out four basic components:

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Maximise Content on the Buyers Journey (Marketing Funnel)

Once you’ve sorted out your personas, you’ll need to write content that matches what stage your prospective customer is at on their buyers journey (aka the marketing funnel).

Improve ROI for Content Marketing with Your Buyer Persona

In order to get the best ROI (Return on Investment) for content marketing, you need to give your target market what they actually want.